Effective Communication in Meetings: The Power of Repetition
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Chapter 1: The Importance of Repetition
A long time ago, I came across an article that highlighted the significance of reiterating information in diverse ways to effectively convey your message. It cited research indicating that it generally requires at least seven repetitions for a message to truly resonate, especially in a public meeting filled with industry professionals eager to hear our discussions.
Whether through written memos or face-to-face conversations, the pressure to communicate clearly and efficiently was always present. I would present an idea, explain my reasoning, and then shift to another topic. However, I often observed that a colleague would later echo my thoughts, seemingly unaware of my earlier mention. The distinction was that my colleague approached the concept from various perspectives, posed inquiries to the staff and audience, and highlighted specific points before revisiting the idea at relevant moments throughout the meeting.
As a result, I noticed a shift in the room’s dynamics; staff members engaged more actively, industry observers contributed insights, and relevant questions arose for clarification. Before long, what I initially proposed transformed into a collective notion shared by my colleague, the staff, and others present. It took me quite some time to understand the shortcomings in my communication style. I had always thought that stating a message once was sufficient, believing that those present would comprehend and assimilate it, especially since it would be recorded for future reference.
However, I learned three crucial elements essential for ensuring your idea is acknowledged and comprehended:
- Embrace Repetition: Don’t hesitate to repeat your points. There's no need to convey your message in precisely the same way each time. For instance, if I felt strongly about a particular idea, I would draft a memo for my colleagues the day before our public meeting and then refer to it during the discussion, highlighting key points.
- Provide Context: It’s vital to explain the rationale behind your idea and the impact you anticipate it will have. Including a practical example of how the idea could be implemented can be invaluable.
- Encourage Feedback: Actively seek input regarding your idea. Are your assumptions accurate? Are you considering all relevant facts? Is there a critical aspect you might be overlooking? Could your idea potentially lead to unintended consequences? Engaging those around you in this manner fosters a sense of ownership in the idea, transforming it from a solitary notion into a collaborative effort.
Once I adopted this approach, I noticed not only that my ideas were being acknowledged but also that they were being refined and put into action. So, remember: don't shy away from repeating your points!
If you're interested in personalized coaching, feel free to reach out to me at Martin Hahn — Bratislava Career Coach | Noomii.