Fundraising Motivation: Overcoming the Myth of "It's Too Late"
Written on
Chapter 1: Embracing Year-End Fundraising
This year-end fundraising season, remember that the belief "it's too late" is simply not true. You can begin your appeals as soon as you have the content ready; the key is to get started.
Recently, I met with a new client referred by a long-standing partner. They were eager to launch their year-end appeal but were hearing from various sources that the timing was off. In fact, I was told directly, "I know it's too late."
Ideally, I prefer for my year-end appeals to reach donors during the first or second week of November. Here we are now, and in an ideal setting, I would have begun planning my year-end message back in July, collaborating with my team and gathering input from program staff. I would also have scheduled with the printer, leaving only the writing to be done.
However, not everyone has the luxury of planning that far ahead. It's unproductive to suggest that organizations shouldn't send out year-end requests if they haven’t done so by a certain deadline. The truth is, you should start drafting your appeal right now. Reach out to your printer and explore your options.
Donors appreciate hearing from you at the year's end; many eagerly anticipate your appeals. Data shows that a significant portion of donations occurs in December.
Avoid discouraging remarks and focus on crafting your message. Share the compelling story of your nonprofit and the individuals you assist. Make it clear how their contributions can create a positive change. Highlight the potential impact of their generosity and consider including a P.S. to remind them of this impact or to invite further connection.
It can truly be this straightforward. Begin today, and dismiss any negative comments that may impede your progress. Take the initiative, be of service, support your peers, and approach your work with kindness.
Section 1.1: The Importance of Timely Communication
Effective communication during this period is crucial. Donors want to feel connected to your mission, especially at year-end.
Subsection 1.1.1: Crafting Your Narrative
Your narrative should resonate with your audience. The more personal and compelling your story, the more likely it is to inspire action.
Section 1.2: The Role of Data in Fundraising
Understanding donor trends can help you strategize effectively. Many donors contribute during December, making it a critical month for fundraising.
Chapter 2: Taking Action Now
In this video, Brad Yates discusses how to overcome the fear that it’s too late to act. This tapping session can help you shift your mindset and take action.
This video covers how to access remaining COVID relief funds before deadlines approach. It's a timely reminder to utilize available resources effectively.